Qualifying

Clarify why they called.

Ask "why did you make the call."

Label with a problem.

Repeat the problem.

Overview their past experiences.

• What have they tried that caused them to not succeed in the past?

• Magnify how important the outcome is to them.

Sell the vacation.

• Talk about how good it will be when they succeed.

• What does it take to be successful in 3 points?

COME FOR A VISIT

New First-Time Visitor.

COMMIT AND JOIN

New Church Member.

CONTRIBUTE TO THE MISSION

Volunteer and donate.

Explain away their concerns.

• Account for their objections to buying from me.

• Talk about how buying from me is different.

Reinforce their decision after the sale.

• You have 24 hours to get them excited.

CLOSER
Framework

Clarify why they called.

Ask "why did you make the call."

Label with a problem.

Repeat the problem.

Overview their past experiences.

• What have they tried that caused them to not succeed in the past?

• Magnify how important the outcome is to them.

Sell the vacation.

• Talk about how good it will be when they succeed.

• What does it take to be successful in 3 points.

Explain away their concerns.

• Account for their objections to buying from me.

• Talk about how buying from me is different.

Reinforce their decision after the sale.

• You have 24 hours to get them excited.