Marketing Roadmap

A focused 90-minute Zoom video call designed to unpack your organization's brand strategy in a clear and actionable way.

Together, we'll dive into defining your target audience, mapping the user journey, and crafting a marketing funnel to guide engagement. We'll also create a cohesive brand script and outline a yearly strategy to keep your efforts aligned and effective. This session provides you with clarity and practical steps to confidently market your organization and achieve growth.

Target Audience.

Identify the specific group of people your organization aims to reach.

Understand their demographics, interests, pain points, and motivations. This clarity ensures your marketing efforts resonate deeply with the right audience, fostering trust and connection.

User Journey.

Map out the complete experience people have with your organization, from their first interaction to becoming loyal advocates.

Clearly outline each stage of the journey, ensuring every touchpoint is intentional and moves them closer to engagement and commitment.

ATTEND SERVICES

JOIN A GROUP

JOIN THE CHURCH

JOIN A TEAM

Marketing Path.

Create a step-by-step process that guides potential clients or members from awareness to decision-making.

A well-structured path should include strategies for attracting leads, nurturing relationships, and converting interest into action, all while aligning with your mission and goals.

COME FOR A VISIT

Visit the church for the first time.

COMMIT AND JOIN

Become a member.

CONTRIBUTE TO THE MISSION

Volunteer and donate.

Band Script.

Craft a compelling narrative that clearly communicates who you are, what you do, and why it matters.

This script becomes the foundation for all marketing communications, ensuring your message is consistent, engaging, and resonates with your audience.

Yearly Strategy.

Plan a 12-month roadmap that aligns your marketing activities with your organization’s goals.

Include key campaigns, events, and promotions, ensuring that each initiative builds on the last to create momentum and achieve measurable results.

Your InfoEnter Your Billing Information

Payment